and in what areas Starbucks could use assistance. So, Starbucks can retain its strengths and build on opportunities, while suppressing weaknesses and extinguishing threats through the SWOT analysis.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) are described below:
Strengths
∙ Largest market share in industry
∙ Company operated retail stores
(No franchises)
∙
business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, andretailing and through large size of wholly owned subsidiaries it provides product accurately and rapidly at reasonable price. Lately speed of catching up newest style is emphasized so that people use term- ‘Fast fashion’ to describe SPA’s business.
Fast fashion is a contemporary ter
and sales up to 7 billion Korean won within a year. In order to realize these goals, Hollys Coffee entered into the Peru through ‘master franchising’ method that allows individuals or corporations to buy the rights to sub-franchise within some specific countries. The company usually adapts master franchising method so as to minimize risk when it enters the country where its brand is seldom f
and indicates why this is the case. There is now a ‘critical mass’ of rational action technique that can be used to analyze strategic issues.
Firms such as McDonald’s typically sell franchises to local individuals, but often have to first prepare an infrastructure in foreign locations in order to provide their foreign businesses with the quality and types of inputs needed before they esta
businesses give birth to new forms of business
• Major Supermarkets : Raised quality of the store, medium to low priced casual stores integrated with large supermarkets
• Supermarkets : High quality supermarkets that sell high quality consumable goods from department stores separately
• Convenient stores : Café type convenient stores with café and fastfood integ
Korea stores opened
(YoungDengPo, IN-cheon, Gamsil)
2007.12
UNIQLO Myeongdong Store opened as the first large-format store
2009
The end of contract with LOTTE
->variation of the distribution
Ex)E-mart, Hyun-dai
2011.4
6 stores opened in a month
2011.6
Expansion of Kids-line and accessories stores
-17 stores in Busan, Gwang-Gu and Dae-Gu
2012.1
A total of 234 stores
Introduction
1. Pizza Industry Overview
1) History of The Pizza Industry
In 1830, the first pizzeria opened in Naples, Italy, and it’s still in business today. In the early 1900s, thanks to the large population of Italian immigrants, pizzerias enter to cities of the U.S such as New York and Chicago most notably. 1945-1960, pizzerias began opening all over the country of the U.S. In the late
preference of low degree alcohol.
- appealing as a light drinking.
2) Persuading image of well-being and expensive alcohol.
- Making difference on packaging.
3) Various consumers’ taste.
- Developing products according to age, class. 1) Too many brands.
- Overheating of market competition.
2) Weak management of manufacturing business.
- Poor inspection system.
and Dunkin Donuts in 2000 when is also the first time introducing this system in its field. At the beginning time, PB used membership card with a few of SPC subsidiary companies. But since they gradually have added and joined other cooperating companies, at present, Happy Point card is the largest family card among point saving systems in Korea.
1.3 CURRENT USE OF INFORMATION SYSTEM
1.3.1 ER
and health could be a problem for the product that is labeled detrimental to your health.
Opportunities
Coca Cola has a few opportunities in its business. It has many successful brands that it should continue to exploit and pursue. Coca Cola also has the opportunity to advertise its less popular products. With a large income it has the available money to put some of these other beverages o